essay代写,作业代写,网课代考,英文论文代写

代寫 BSBMKG608 Develop organisational marketing objectives

  • 100%原創包過,高質代寫&免費提供Turnitin報告--24小時客服QQ&微信:120591129
  • 代寫 BSBMKG608 Develop organisational marketing objectives

    BSBMKG608 Develop organisational marketing objectives
    Assessment Task 1
    Last Updated August 2015 Page 1 of 4
    Business Institute of Australia
    ABN 18 085 304 570  RTO Code: 91019
    CRICOS Provider Code: 02607G
    Level 1 & 2,
    363 - 367 Pitt St.
    Sydney NSW 2000
    Australia
    T. + 61 2 9268 0809
    E. info@businessinstitute.edu.au
    www.businessinstitute.edu.au
    Assessment Task 1:  Organisational review w
    Submission details
    The Assessment Task is due on the date specified by your trainer. Any variations to this
    arrangement must be approved in writing by your trainer.
    Submit this document with any required evidence attached. See specifications below
    for details.
    You must submit  both printed copy and soft copy  of your answers.
    Submit printed copy of required evidences (your answers) to your Trainer with the
    "Assessment Cover Sheet" (Filled out and signed appropriately) attached on top of your
    documents.
    Upload the softcopy on the link provide in the eLearning site.
    The Trainer/Assessor may further prompt and question in order to receive answers of
    appropriate quality or if further clarification required and to validate authenticity of your
    submitted work.
    Assessment description
    You are required to review the strategic marketing objectives for an organisation, and meet
    with the CEO to confirm your understanding of the objectives (your assessor may perform the
    role of CEO). You also need to complete a range of analyses to confirm and evaluate the
    organisation’s marketing activities, including progress of the organisation against established
    strategic objectives.
    Procedure
    Using the case study provided, you have been asked to clarify the current status and strategic
    directions of the organisation, and evaluate their previous marketing activities.
    1. Develop a written statement that:
    a. describes the mission, purpose, vision and values of the organisation
    b. identifies strategic directions and targets for the organisation.
    You are required to meet with the CEO (your assessor) and confirm that you have correctly
    described the strategic directions for the organisation. After receiving confirmation, you need
    to complete an organisational review:
    BSBMKG608 Develop organisational marketing objectives
    Assessment Task 1
    Last Updated August 2015 Page 2 of 4
    Business Institute of Australia
    ABN 18 085 304 570  RTO Code: 91019
    CRICOS Provider Code: 02607G
    Level 1 & 2,
    363 - 367 Pitt St.
    Sydney NSW 2000
    Australia
    T. + 61 2 9268 0809
    E. info@businessinstitute.edu.au
    www.businessinstitute.edu.au
    1. Complete a situational analysis (including a PEST analysis) for the organisation.
    2. Identify legal and ethical requirements for the organisation to address sustainability
    issues.
    3. Describe the impact of the organisational strategic direction on current marketing
    activities.
    4. Analyse current key products or services and major markets for strengths, weaknesses,
    opportunities and threats.
    5. Evaluate the effectiveness of previous marketing undertakings, including:
    a. performance against established objectives (including profitability)
    b. critical success factors
    c. areas for improvement and lessons learned.
    Task  Specifications
    You must provide:
    ●  a written statement describing the organisation (step 1)
    ●  a brief written summary of the meeting with your CEO (your assessor)
    ●  a written organisational review (steps 2–6)
    ●  maximum word limit of 1,500 words.
    Your assessor will be looking for evidence of:
    ●  your understanding of organisational objectives
    ●  understanding and analysis of current marketing activities in relation to the
    organisation’s strategic direction.
    BSBMKG608 Develop organisational marketing objectives
    Assessment Task 1
    Last Updated August 2015 Page 3 of 4

    代寫 BSBMKG608 Develop organisational marketing objectives
    Business Institute of Australia
    ABN 18 085 304 570  RTO Code: 91019
    CRICOS Provider Code: 02607G
    Level 1 & 2,
    363 - 367 Pitt St.
    Sydney NSW 2000
    Australia
    T. + 61 2 9268 0809
    E. info@businessinstitute.edu.au
    www.businessinstitute.edu.au
    Case  study
    You are the Marketing Manager for ‘Cocoa Delights’, a chain of 15 gourmet dark chocolate
    stores in Melbourne, specialising in creating handmade dark chocolate products. The
    organisation is close to reaching its set goals and looking to activate the next phase in its
    development. The CEO has asked you to undertake an organisational review. To help you get
    started, the CEO has provided you with:
    ●  the Cocoa Delights marketing plan (December 2010)
    ●  an excerpt of the annual report by the Chair (December 2010)
    ●  a subsequent interview
    ●  the latest IBIS report for the industry.
    You review the annual report and note the following statement by the Chair of the Board.
    Within the next 5 years, Cocoa Delights will become a national retail brand that
    satisfies our customers with a range of unique, high quality dark chocolate, as
    well as providing exceptional customer service from our highly skilled and
    dedicated staff.
    At the time of the annual report, the Chair of the Board was interviewed by a reporter who
    made the recording available on their website. You watch and listen to the interview and hear
    the following statements by the Chair of the Board.
    Cocoa Delights has always been daring and unconventional. Creativity and
    innovation have always been our strength and the cornerstone of our success.
    For our stakeholders, we have always been about stewardship and adhering to
    professional and moral standards of conduct in all that we do. For employees,
    we are committed to encouraging self-directed teams; we cultivate leadership
    and maintain high levels of safety. Externally, we are committed to sustainable
    environmental practices and offering meaningful value to our customers.
    By 2016, I see Cocoa Delights as being a significant retail presence in every
    Australian capital city, starting with 22 stores in the greater Melbourne area
    and growing to 100 stores Australia wide.
    Our market strength is our ability to source the finest cocoa beans at prices that
    customers believe represent value for them but also provide the organisation
    with the required margins and financial returns.
    During your interview with the CEO, you ask about the changes taking place in legislation that
    could impact on Cocoa Delight’s operation. The CEO explains:
    There is a big push by governments on the issue of sustainability. This focuses
    mostly on the environmental issues of waste management and energy
    conservation. In the past, Cocoa Delights stores have been deliberately
    designed to be bright and comfortable places to shop. This meant a significant
    BSBMKG608 Develop organisational marketing objectives
    Assessment Task 1
    Last Updated August 2015 Page 4 of 4
    Business Institute of Australia
    ABN 18 085 304 570  RTO Code: 91019
    CRICOS Provider Code: 02607G
    Level 1 & 2,
    363 - 367 Pitt St.
    Sydney NSW 2000
    Australia
    T. + 61 2 9268 0809
    E. info@businessinstitute.edu.au
    www.businessinstitute.edu.au
    cost in electricity usage to run the lights and air-conditioners. With the new
    laws, we are going to have to find ways to provide customers with what they
    want, without the high electricity usage.
    Another issue that the government is looking at is having the country of
    manufacture clearly stated on imported products, although at present the
    government is allowing the industry to self-regulate rather than pass laws.
    Cocoa Delights has always practiced this activity and is proud to be Australian
    made. We see this as an opportunity to increase our market- share, as some of
    our competitors are selling chocolate products that are imported from countries
    with a poor reputation for quality and employment ethics.
    You then ask about the new phase in the strategic plan, which the CEO describes as a big
    step:
    We now need to change our focus from local suppliers of services to national
    ones, and to think about opportunities to save money by gaining a wider
    geographic benefit and choosing media with a national reach.
    When asked about the current marketing plan against actual results for the year, the CEO
    reports:
    We achieved our store growth and sales growth but our gross profit margins are
    currently sitting on 46%. I think we are still below the threshold for gourmet
    chocolate and hot drinks, which we predict should be at an average gross profit
    of 63%. Expansion in sales and cost effectiveness are key issues here. We have
    spent $60,000 on radio advertising and $280,000 overall, including PR,
    magazines and direct marketing. While this radio advertising expenditure
    achieved sales results, it was at a significant cost that was not initially planned
    for. PR has been particularly useful, resulting in many write-ups on our unique
    offer.
    The customer loyalty lists had achieved a total of 34,500 and a survey indicates
    that 58% of people in the target market recognise the Cocoa Delights brand
    and what it represents.
    Overall, our SWOT analysis in 2010 is still valid for today. Not much has
    changed in that regard.
    Studying the latest IBIS report for the industry, you note the following differences between
    Cocoa Delights’ marketing plan from 2010 and their current situation.
    ●  Interest rates are in fact rising.
    ●  Unemployment has also risen to 5.8%.
    ●  The social trend towards people eating chocolate is growing stronger than anticipated.
    ●  Broadband rollout has been delayed, putting on hold some of the organisation’s
    internet marketing plans.
    代寫 BSBMKG608 Develop organisational marketing objectives

    在線客服

    售前咨詢
    售后咨詢
    微信號
    Essay_Cheery
    微信

    在線客服

    售前咨詢
    售后咨詢
    微信號
    Essay_Cheery
    微信